Services & Skills

I’ve tried to list all the areas of business where I can provide a service or skills. It’s not comprehensive – so if there’s something marketing related you need but isn’t on there and I can’t sort it directly, then I’ll know someone good who can.

1

Direct Mail

Design and production management of mailing packs, advice on postal discounts, formats, and anything mailing related.
 

2

Print Production

Anything to do with ink on paper! Large run, small run, litho or digital, flyer or magazine – I can help get it produced.
 

3

Creative and design

Understanding creative requirements, writing creative briefs, presenting concepts  -  I’ve always been a creative at heart! I work with a number of great designers to help produce innovative designs no matter what your media.
 

4

Artwork

Type, text setting, artwork – whatever you want to call it. I can get it done, quickly, accurately and without incurring ridiculous expense. I’ll make sure its supplied to the right size and in the correct format.

 

5

Advertising

On and offline advertisement creation and production. Whether a 25 x 4 for The Times or banner advertisement for Money Supermarket – I can get it designed and placed to schedule without any hassle.

6

Photography

Don’t make do with boring stock shots if you don’t have to! I know the right photographer whatever the project, I can also brief the photographer and manage/art direct the shoot if needs.
 

7

Newsletters

Internal or external, on or offline – I can help with design, producing templates, creating relevant content, production and dispatch via post or email.
 

8

List Rental

I can help you source opted in mailing & email lists which are relevant to your business. Whether B2B or B2C, required geographically, by Mosaic profile or industry sector, let me help...
 

9

Data cleaning or screening

Feel you’re wasting money mailing goneaways or deceased records. I can help clean your data by running it against Mortascreen, the goneaway suppression file or help you append data and improve quality using the postal address file (PAF).

 

10

Copywriting

Let me manage your copy requirements through a network of trusted copywriters. Whether website copy, press releases, mailing packs or complex product brochures or campaigns – I’ll know the best person to commission the job.

 

11

Social Media

Feel you should be using social media but don’t know where to start? I can help you with your Twitter activity or show you how you can Facebook & Pinterest to promote your business.

 

12

Radio Advertising

Liaising with broadcasters, script writing and production. I can help you with this cheap way of targeting a local audience. Use the airwaves to raise awareness and sell.

 

13

Market Research

Whilst I don’t do it myself I work very closely with The Cog , a great little market Research agency just up the road! I manage their filming & video production for groups and store visits.

 

14

Door Drops

A cheap way of distribution for the right products. I can plan & manage door drops using geodemographic & lifestyle profiles or postcode areas - using the Royal Mail, free sheets or solus teams.

 

15

Inserts

Planning, media liaison, designing, printing and delivery management for large or small run insert campaigns. Whether national press or magazines, local campaigns or door drops – I can help you. 
 

16

Email Marketing

Design and build of creative email templates to ensure maximum deliverability. I can also broadcast emails on your behalf and provide you access to real time MI reporting of click throughs and open rates.
 

17

VAT- Free Consultancy

Help particularly for charities and financial services organisations with making sure campaign elements are VAT free. Mailing packs or inserts - let me single source and I can save you 20% VAT.

 

18

Exhibitions

Whether it’s a new exhibition stand, exhibition collateral, booking or day to day managing of an exhibition event. It’s all in a days work for Lightfish.

 

19

Statutory Mailings and Report & Accounts

Help designing and managing large multi celled complex AGM or Report and Accounts mailings – ensuring they go out on your immovable deadline. I've never let anyone down...

 

20

Schools Marketing

Marketing in the educational sector – as a Governor of a Top Pre-prep school I have a wealth of knowledge in this sector to help raise the profile of your school. I can help with newsletters, websites and school prospectus’s.